O Brasil conquistou 13 leões no primeiro dia do Festival Internacional de Criatividade Cannes Lions, sendo 1 leão de ouro, 3 leões de prata e 9 de bronze. As categorias reveladas foram: Outdoor Lions, Print & Publishing, Health & Wellness, Radio & Audio e Pharma.
Confira os vencedores:
Outdoor:
Foram 15 trabalhos para o shortlist e o Brasil conquistou 4 leões (1 de ouro, 1 prata e 2 de bronzes):
| Title | Brand | Product | Entrant / Idea Creation | Location | Production | Additional | Award |
| THE REFUGEE JATOBA | INSTITUTIONAL | ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) | AFRICA DDB, São Paulo | BRAZIL | BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / DAHOUSE AUDIO Sao Paulo / HUNGRY MAN São Paulo / PINDORAMA FILMES Rio de Janeiro | ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL Brasilia / ELETROMIDIA Sao Paulo | Gol
d Lion |
| THE REFUGEE JATOBA | INSTITUTIONAL | ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) | AFRICA DDB, São Paulo | BRAZIL | BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / DAHOUSE AUDIO Sao Paulo / HUNGRY MAN São Paulo / PINDORAMA FILMES Rio de Janeiro | ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL Brasilia / ELETROMIDIA Sao Paulo | Silver Lion |
| THE REFUGEE JATOBA | INSTITUTIONAL | ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) | AFRICA DDB, São Paulo | BRAZIL | BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo / DAHOUSE AUDIO Sao Paulo / HUNGRY MAN São Paulo / PINDORAMA FILMES Rio de Janeiro | ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL Brasilia / ELETROMIDIA Sao Paulo | Bronze Lion |
| UNBREAKABLE COURTS | INSTITUTIONAL | BUDWEISER | AFRICA DDB, São Paulo | BRAZIL | LOUD Sao Paulo / SICARIOS FILMES Sao Paulo | AB INBEV São Paulo | Bronze Lion |
Print & Publishing
Foram 15 trabalhos para o shortlist e o Brasil conquistou 3 leões (1 prata e 2 de bronzes):
| Title | Brand | Product | Entrant / Idea Creation | Location | Production | Post Production | Media | PR | Award |
| NEW ICONIC KISSES | MERCADO LIVRE (EBAZAR) | MERCADO LIVRE | GUT, Sao Paulo | BRAZIL | LOUD Sao Paulo / RODRIGO MALTCHIQUE SP / SAIGON São Paulo | NASH São Paulo | GUT Sao Paulo | FLEISHMANHILLARD BRAZIL Sao Paulo / GUT Sao Paulo | Silver Lion |
| TAKE THIS AD FOR A RUN | GO OUTSIDE | GO OUTSIDE | GO OUTSIDE, Sao Paulo, SP / TALENT MARCEL, São Paulo | BRAZIL | MISSION MUSIC Sao Paulo | Bronze Lion | |||
| THE REAL PROBLEM | ATHOS | LGBTQ+ NEWS | VMLY&R, São Paulo | BRAZIL | CORAZON FILMES São Paulo | VMLY&R São Paulo | VMLY&R São Paulo | Bronze Lion |
Rádio
Foram 5 trabalhos para o shortlist e o Brasil conquistou 2 leões (2 de bronzes):
| Title | Brand | Product | Entrant / Idea Creation | Location | Production | Post Production | Media | PR | Prize | Award | |
| BLACK BUSINESS BEATS | MERCADO LIVRE (EBAZAR) | INSTITUTIONAL | GUT, Sao Paulo | BRAZIL | HEFTY Sao Paulo / MAGMA Sao Paulo | GUT Sao Paulo | GUT Sao Paulo | Bronze Lion | Bronze Lion | ||
| LOS SANTOS +3ºC | GREENPEACE | GREENPEACE | VMLY&R, São Paulo | BRAZIL | PRODUKA CROSSMEDIA PRODUçõES São Paulo | VMLY&R São Paulo | VMLY&R São Paulo | Bronze Lion | Bronze Lion | ||
Health & Wellness
Foram 10 trabalhos para o shortlist e o Brasil conquistou 4 leões ( 1 prata e 3 de bronzes):
| Title | Brand | Product | Medium | Entrant / Idea Creation | Location | Production | Post Production | Media | Additional | Prize | |
| THE VIRTUAL NODULE | AMARO | FASHION, BEAUTY, WELLNES, DECOR | Mobile | VMLY&R, São Paulo | BRAZIL | VMLY&R São Paulo | Silver Lion | ||||
| THE TINY POCKET | BAYER | ASPIRIN | Outdoor: Ambient | ALMAPBBDO, São Paulo / ENERGY BBDO, Chicago | BRAZIL / USA | PUNCH AUDIO São Paulo / STUDIO GREAT! Sao Paulo | OMD New York | BAYER CONSUMER HEALTH Basel | Bronze Lion | ||
| DIGNITY TO FLOW | JOHNSON & JOHNSON | SEMPRE LIVRE® AND CAREFREE® | Film Craft: Use of Music / Sound Design | WUNDERMAN THOMPSON, Sao Paulo | BRAZIL | LANDIA Sao Paulo / WE4 MUSIC São Paulo | LANDIA Sao Paulo | SOM LIVRE – AVENIDA JOSE SILVA DE AZEVEDO NETO – BARRA DA TIJUCA | Bronze Lion | ||
| POSTPARTUM UNDER PRESSURE | UNILEVER | BABY DOVE | Film: Cinema, TV and Digital Film Content | DARK KITCHEN CREATIVES, Sao Paulo | BRAZIL | MYMAMA ENTERTAINMENT Sao Paulo | A9 AUDIO São Paulo / BIG SYNC MUSIC London | Bronze Lion | |||
Em Pharma, o Brasil inscreveu 9 peças, mas não entraram para o shortlist, portanto, sem leões para o país. No ano passado, o país conquistou 1 Leão de Prata e 1 Leão de Bronze nesta categoria.
A cobertura do Festival Cannes Lions 2022 tem o apoio de: LG, Três Meios e E-Content Lab.
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