Confira os vencedores:
Pharma:
Nos últimos anos, o Brasil não conseguiu alcançar a final da categoria Pharma no Cannes Lions, tanto em 2023 quanto em 2022. No entanto, as esperanças se renovaram este ano com “Outcare – Hospital Samaritano”, uma campanha desenvolvida pela Havas Health para o Hospital Samaritano. Apesar das expectativas, o país não conquistou nenhum prêmio nesta edição do prestigiado festival de criatividade.
Print and Publishing
O Brasil conquistou cinco troféus, sendo 1 Leão de Ouro e 4 de Bronzes. O país tinha 5 cases como finalistas neste ano. A lista total conta com 75 finalistas.
| Title | Brand | Product | Entrant / Idea Creation | Location | Production | Post Production | Media | PR | Additional | Prize | Award | |
| THANKS FOR COKE-CREATING | COCA-COLA | COCA-COLA | VML, New York / VML, Kansas City / VML, Sao Paulo | UNITED STATES / BRAZIL | BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo | RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo | ESSENCEMEDIACOM Mexico City | OGILVY PR London | VML Johannesburg / VML Mexico City / VML Sydney | Gold Lion | Gold Lion | |
| THE BEER INSIDE THE MUSIC_AMERICANQUARTET | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL | LA CARRETERA FILMES São Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / MUGSHOT Sao Paulo | Bronze Lion Campaign | Bronze Lion | |||||
| BLACK LIGHTS | BRADESCO SEGUROS & GOMA/EMPREGUE AFRO & MUSEU AFRO-UFBA | BLACK LIGHTS | ALMAPBBDO, Sao Paulo | BRAZIL | ALMAPBBDO Sao Paulo / DIALETO STUDIO Sao Paulo / RAW AUDIO Sao Paulo | Bronze Lion | Bronze Lion | |||||
| REPRINTING NICA | LA PRENSA NEWSPAPER | LA PRENSA SPECIAL EDITION | HAVAS COSTA RICA, San Antonio / BETC HAVAS, Sao Paulo | COSTA RICA / BRAZIL | FULFIERROS San Jose / PUNCH AUDIO Sao Paulo | HAVAS COSTA RICA San Antonio | Bronze Lion | Bronze Lion | ||||
| LAST DROP | HEINZ | LAST DROP | LEPUB, Sao Paulo / PUBLICIS GROUPE BENELUX, Brussels | BRAZIL / BELGIUM | PUNCH AUDIO Sao Paulo / TROPICAL FILM Sao Paulo / WBORN Sao Paulo | THE KRAFT HEINZ CO Sao Paulo | Bronze Lion | Bronze Lion | ||||
Outdoor
No Cannes Lions 2024, o Brasil brilhou na categoria Outdoor, conquistando um Leão de Ouro, cinco Leões de Prata e dois de Bronze. O país destacou-se com um total de 30 cases selecionados, em meio aos 211 finalistas do evento.
| Title | Brand | Product | Entrant / Idea Creation | Location | Production | Post Production | Media | PR | Additional | Prize | Award | |
| CLEAN SPONSORSHIP | CONSUL | WASHING MACHINES CONSUL | DM9, Sao Paulo | BRAZIL | DM9 Sao Paulo | CDN Sao Paulo | Gold Lion | Gold Lion | ||||
| LEMON | FABER-CASTELL | SUPERSOFT | DAVID, Sao Paulo | BRAZIL | MOL Sao Paulo / NORTE Sao Paulo | RAW AUDIO Sao Paulo | DAVID Sao Paulo | Silver Lion Campaign | Silver Lion | |||
| COFFEE | FABER-CASTELL | SUPERSOFT | DAVID, Sao Paulo | BRAZIL | MOL Sao Paulo / NORTE Sao Paulo | RAW AUDIO Sao Paulo | DAVID Sao Paulo | Silver Lion Campaign | ||||
| EYE | FABER-CASTELL | SUPERSOFT | DAVID, Sao Paulo | BRAZIL | MOL Sao Paulo / NORTE Sao Paulo | RAW AUDIO Sao Paulo | DAVID Sao Paulo | Silver Lion Campaign | ||||
| CLEAN SPONSORSHIP | CONSUL | WASHING MACHINES CONSUL | DM9, Sao Paulo | BRAZIL | DM9 Sao Paulo | CDN Sao Paulo | Silver Lion | Silver Lion | ||||
| THANKS FOR COKE-CREATING | COCA-COLA | COCA-COLA | VML, New York / VML, Kansas City / VML, Sao Paulo | UNITED STATES / BRAZIL | BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo | RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo | ESSENCEMEDIACOM Mexico City | OGILVY PR London | VML Johannesburg / VML Mexico City / VML Sydney | Silver Lion | Silver Lion | |
| WHOPPER ISLAND | BURGER KING | THE WHOPPER | DM9, Sao Paulo | BRAZIL | Silver Lion | Silver Lion | ||||||
| THANKS FOR COKE-CREATING | COCA-COLA | COCA-COLA | VML, New York / VML, Kansas City / VML, Sao Paulo | UNITED STATES / BRAZIL | BALIPROD Bali / GLITCH PRODUCTIONS Mumbai / MANGO FILMS Guadalajara / NETO+SHOOKAN PRODUCTIONS Johannesburg / SUGARCANE FILMES Sao Paulo | RAW AUDIO Sao Paulo / SUGARCANE FILMES Sao Paulo / VML Sao Paulo | ESSENCEMEDIACOM Mexico City | OGILVY PR London | VML Johannesburg / VML Mexico City / VML Sydney | Silver Lion | Silver Lion | |
| SALVATION HANGER | SALVATION ARMY | DONATION | WMcCANN, Sao Paulo | BRAZIL | Bronze Lion | Bronze Lion | ||||||
| THE CRUISE HEIST | NETFLIX | LA CASA DE PAPEL | 404, Sao Paulo / GALERIA, Sao Paulo | BRAZIL | CEGO Sao Paulo | PLATINUM – FOTOGRAFIA PUBLICITARIA Rio de Janeiro | MEDIA.MONKS Sao Paulo | GALERIA Sao Paulo | Bronze Lion | Bronze Lion | ||
Audio & Radio
O Brasil conquistou 3 Leões: a Budweiser levou um Leão de Ouro e um de Prata com a mesma campanha da Africa Creative. O país tinha 5 cases finalistas entre os 75 destaques deste ano.
| Title | Brand | Product | Entrant / Idea Creation | Location | Production | Post Production | Media | PR | Additional | Prize | |
| UNINTERRUPTAD | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL | LA CARRETERA FILMES São Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / MUGSHOT Sao Paulo | AFRICA CREATIVE DDB Sao Paulo | Gold Lion | ||||
| UNINTERRUPTAD | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL | LA CARRETERA FILMES São Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / MUGSHOT Sao Paulo | AFRICA CREATIVE DDB Sao Paulo | Silver Lion | ||||
| ROCK DNA | BILLBOARD | ROCK DNA APP | ALMAPBBDO, Sao Paulo | BRAZIL | ACACA Sao Paulo / PUNCH AUDIO Sao Paulo | Bronze Lion | |||||
Health & Wellness
Brasil se destacou no cenário internacional ao conquistar 2 Leões de Bronze, embora não tenha alcançado Leões de Prata ou Ouro. O país estava representado por 4 cases na lista total de 129 finalistas.
| Title | Brand | Product | Medium | Entrant / Idea Creation | Location | Production | Post Production | Media | PR | Additional | Prize | |
| THE SHAMELESS PAD | INTIMUS | INTIMUS PAD | PR | FCB BRASIL, Sao Paulo | BRAZIL | FCB BRASIL Sao Paulo | FCB BRASIL Sao Paulo | FCB BRASIL Sao Paulo | PROS Sao Paulo | Bronze Lion | ||
| THE CURE | EDITORA TAVERNA | EDITORA TAVERNA | Film Craft: Cinematography | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL | 3T Sao Paulo / CABARET Sao Paulo / SANTERIA Sao Paulo | VSK PUBLIC RELATIONS New York | Bronze Lion | ||||
O Marcas pelo Mundo no Cannes Lions 2024 tem o patrocínio de Artplan, B&Partners.co, Lew’Lara\TBWA, Vox Haus e World Creativity Festival.
Leia outras notícias:
https://marcaspelomundo.com.br/categorias/coberturas-especiais/cannes/
