Pensando nos jogadores que perderam suas comunidades gamers, que acabam sendo descontinuadas, a Heineken 0.0 lançou o “Bar Servers”, que revitalizou jogos encerrados pelas empresas desenvolvedoras através da instalação de servidores em geladeiras de Heineken 0.0 presentes em dois bares da capital paulista nos dias 20 e 23 de março, onde a comunidade gamer pôde se reunir para matar a saudade dos jogos e socializar com outros fãs.
Criada em conjunto pela LePub São Paulo, Milão e Singapura, a iniciativa começou no Brasil com o jogo “No Heroes Here”, seguido por “Dandy Ace” – ambos da Mad Mimic – onde tiveram seus servidores ativos nos bares Boteco Central e Viella São Bento respectivamente, em São Paulo. O Bar Servers também aconteceu no Japão, através da LePub Singapura, com a reativação do jogo “Omens of Sorrow”. “Um dos princípios fundamentais da Heineken é promover a socialização. Quando um jogo online é descontinuado, toda a comunidade em torno dele também se dissolve, como se estivéssemos fechando um bar. Por isso, a Heineken 0.0 quer manter viva essas comunidades gamers, garantindo a socialização entre elas”, afirma Bruna Rosato, gerente de marketing da marca no Brasil.
“Ao atribuir um novo papel ao bar, permitindo a conexão com uma nova audiência, a companhia dá um passo importante na criação de um fluxo de potenciais consumidores. Promover a socialização nas comunidades é uma maneira inovadora de elevar os momentos de diversão. Ao transformarmos as geladeiras de Heineken em servidores que revivem jogos e reúnem uma comunidade antes dispersa, unimos propósito e produto de forma significativa”, explica Felipe Cury, copresidente e CCO da LePub São Paulo. A ação aconteceu no Boteco Central no dia 20 de março com o jogo No Heroes Here e no Viella São Bento no dia 23 de março com o jogo Dandy Ace, ambos bares localizados no centro de São Paulo.
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HEINEKEN GLOBAL
Head of Global Heineken® and Amstel Brands: Nabil Nasser
Heineken® Global Brand Strategy and Communication Director: Daniela Iebba
Heineken® Brand Global PR Lead: Jonathan O’Lone
Heineken® Global Communication Manager: Nalini Bhagwandin
Transforming Consumers Connection Jared Martinez
Heineken® Brand Global PR Lead: Joseph Brophy
HEINEKEN JAPAN
Heineken® Japan Marketing Director: Shin Suda
Heineken® Japan Managing Director: Tony Wheeler
HEINEKEN BRAZIL
Heineken® Brazil Marketing Vice President: Cecília Bottai
Heineken® Brazil Sr. Marketing Director: Eduardo Picarelli
Heineken® Brazil Sr. Marketing Manager: Elbert Beekman
Heineken® Brazil Marketing Manager: Bruna Rosato
Heineken® Brazil Head of Brand PR, Communities & Influence: Adriana Teixeira
Heineken® Brazil Brand PR: Camille Nunes, Pedro dos Reis Duarte
LE PUB MILAN
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Co-Chief Creative Officer: Mihnea Gheorghiu
Global Executive Creative Director & Chief Invention Officer: Andrey Tyukavkin
Executive Creative Director: Eoin Sherry
Executive Creative Director: Gaston Soto
Creative Director: Stefano Zanoni
Associate Creative Director: Roberto Ardigò
Art Director: Alejandro Gutierrez
Art Director: Emanuela Gein Lombardi
Copywriter: Natasha Anatra
Junior Copywriter: Miriam Marin
Creative Director: Andrea Ferlauto
Head of Strategy: James Moore
Designer: Niccolò Orso Campanini
Global Head of PR & Communication: Isabella Cecconi
Senior PR Manager: Luca Orioli
Senior PR Manager: Federica Fiorentino
Head of Strategy: James Moore
Creative Strategist: David Casares
Client & Operations Manager: Stefano Girardi
Chief Production Officer: Francesca Zazzera
Head of Video Production: Anna Sica
Head of Production: Federico Fornasari
Producer: Fabrizio Raschetti
Global Client Service Director: Shirine Aoun
Client Service Director: Ilaria Castiglioni
Global Account Director: Gonzalo Gutierrez
Account Manager: Francesca Gatti
Junior Account: Kristen Lois Palad
LEPUB SÃO PAULO
Co-President & Chief Creative Officer: Felipe Cury
Co-President & Chief Strategy Officer: Aldo Pini
Executive Creative Director: Greg Kickow e Rafael Alves
Creative Director: Yan Prado, Leandro Vilas
Associate Creative Director: Raphael Valenti, Leandro Valente
Operations & Business Director: Aline Garcia
Business Director: Gabriela Ferrante
Editor Outsourcing: Lucas Araque
Production Director: Caio Rodrigues
Production Manager: Beatriz Takahashi
Senior Producer: Yuri Westermann e Fernanda Ceratti
Content Director: Dayana Teixeira
Content Manager: Thais Vargas
Senior Community Manager: Karina Silva
Executive Strategy Director: Mariana Corradi
Strategy Director: Marília Duran
Strategy Manager: Mansur Atique
Chief Communications Officer: Paula Ganem
Communications Manager: Maria Fernanda Malozzi
LEPUB SINGAPORE
Executive Creative Director: Stephan Schwarz
Creative Director Art & Technology: Sergey Mast
Group Account Director: Alicia Tiong
Senior Project Manager: Farhan Wahab
Senior Producer: Anita Toh
PUBLICIS JAPAN
Chief Creative Officer: Erick Rosa
Executive Creative Director: Yoshishige Takei
Group Business Director: Miho Kuroyanagi
Account Supervisor: Kentaro Morizono
Account Coordinator: Nami Kawahara
Assistant Account Executive: Serina Hashimoto
Head of Business Development and Content: Rish Gopal
Project Manager: Marion Aubert
Creative Strategist: Elise Meng
PRODUCTION JAPAN
Director: Shohta Fujii
Photographer: Adi Putra
Production Company: Mr. Positive
EP: Peter Grasse
Line producer: Shinzo Higashiyama
POST-PRODUCTION
Editor: Andrea Otto
Editor: Ali Laufen
Colorist: Luca Parma
Audio mix: ScreenPlay
PRODUCTION BRAZIL
Production Company: KVPA
Director: Gabriel Cupaiolo
1st AD: Fernando Haddad
Executive Producer: Nil Souza e Gabriel Cupaiolo
Production Director: Jéssica Castro
Production Assistant: Mônica Dias Mota Ramos
Stage: Marcos Perello
Casting Producer: Thalita Murad
Casting Assistant: Vitória Damante
Bar Owner – Boteco Central: Dui
Bar Owner – Viella São Bento: Rogério
Waiter – Boteco Central: Ale Gonzales
Waiter – Viella São Bento: Silas Barnabé
Gamer: Daniel da Silva
Supporting Gamer – Boteco Central: Amarílis França
Supporting Gamer – Boteco Central: Ygor Caine
Supporting Gamer – Viella São Bento: Bruno Castilho
Supporting Gamer – Viella São Bento: Camila Rocha
Supporting Gamer – Viella São Bento: Cleiton Vitturino
Extras – Boteco Central: Bianca Leao, Eder Luis, Carolina Carreiro, Dayvid Nascimento, Débora Xavier, Denis Dósson, Diih Sampaio, Ed Dias
Extras – Viella São Bento: Fernanda Freire, Stéphanie Fernandes, Warlen Donizetti, Graziela Macena, Mateus Covioli
Photography
Logger: Rodrigo Belati
Still Photographer: Gabriel Cupaiolo
Still Photographer Assistant: Victor Cazuza
Director of Photography – unit A, day 1: Felipe Correa
Director of Photography – unit B, day 1: Luis Muller
Director of Photography – day 2: Gabriel Cupaiolo
Cameraman – day 3: Marionaldo
1st Camera Assistant: Larissa Vescovi
2nd Camera Assistant – day 1: Lucas Pupio
2nd Camera Assistant – day 2: Desiree Vasconcelos
Sound
On-set sound mixer – day 1: Eric Vasconcelos
On-set sound mixer – days 2 and 3: Paciência
Art
Props Manager: Julio Miranda
Props Assistant: Murilo Borges
Art Assistant: Elton Junior, Fabio Braga, Abraao Lincoln, Rodrigo Ferreira
Set Art Dresser: Juliana Bonito
Set Art Dresser Assistant: Victor Ferreira
Hair and Make-up
Make-up artist: Patrícia Mônaco
Make-up assistant: Thaty Gomes
Electrical and machinery
Rigger: Jailson Lessa
Gaffer: Luis Muller, Daniel Alves
1st Electric Assistant: Baltazar Lima
Transportation
Catering transport: Emerson Tadeu Borges de Campos
Production transport: Transporte de Produção
Staff and equipment transport: Tour Brothers
Equipment transport: Leandro de Oliveira Ramos
Suppliers
Camera Equipment & Lenses: 22 Locações de Acessórios Cinematográficos
Camera & Equipment: Felipe Correa, Marionaldo
Still Photography Equipment: 3t
Extra Lighting Equipment: Luis Muller
Post Production: Marcelo Inho
Catering: Lu & Quel Alimentação
PR AGENCY – MSL JAPAN
Managing Director: Tomoko Akizawa
Account Director: Edward Yakumo
Account Manager: Reina Kardoosh
Account Manager: Yuino Nakamura
PR AND INFLUENCER AGENCY – LEMA BRASIL
CO-Founder & COO: Letícia Zioni
Partner & CCO: Guilherme Maia
Account Manager: Maria Puebla
Services and Project Manager: Felipe Klingelhoefer
Creative Strategy Manager: Felipe Vaitsman
Creative Strategy Coordinator: Sidney de Oliveira
Strategy Leader: Andrés Piza
Creative Strategist: Domênica Pinheiro
Creative Copywriter: Stella Carvalho
Creative Art Director: Ruan Araújo
Creative Art Director: Daniel Magalhães
Community & Influencer Coordinator: Gabriela Rossi
Community & Influencer Specialist | HNK Regular: Maiara Vieira
Community & Influencer Specialist | HNK 0.0: Guilherme Alves
Community & Influencer Assistant: Artemis Pantazopoulos
Press Officer Manager: Luís Dolci
Press Officer Coordinator: Piero Rossini
Press Officer: Mayara Grosso
Press Officer Assistant: Fernando Bocardo
PR AGENCY – SUNNY SIDE UP
PR Director: Akane Koichi
EVENT MANAGEMENT AGENCY
ManagerTaiyo Fujii
Manager: Yuki Fujiyama
Stage Director：Kotaro Ominato
Progressive Director：Madoka Kawase
Progressive Assistant Director：Kairi Seki
Operating Staff：Mizuki Imato
Operating Staff：Yuiko Kusano
Commentator：Kosuke Hiraiwa
Commentator：Taiki Suda
Reception Staff：Kanon Kudo
Reception Staff：Michi Kawakami
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